♡ Second Bloom
This project is a conceptual brand created for my Color Theory course, which focused on developing the visual identity and assets for a business called Second Bloom, specializing in upcycling clothing.
YEAR
2023
ROLE
Brand Designer
Graphic Designer
SERVICES
Branding & Visual Identity
Graphic Design
Type Design
Illustration (for some assets)
About the project
Second Bloom believes in giving discarded clothing a second chance to flourish. This is a fashion label that specializes in upcycled garments that are sustainable, unique, and infused with a soft, feminine charm. Inspired by flowers, the name reflects new beginnings and positivity.
The brand pairs pink and green; pink for softness, femininity, and youth and green for nature, growth, and renewal—qualities the brand strives to embody.
Smooth Scroll
This will hide itself!
This will hide itself!
♡ Second Bloom
OVERVIEW
This project is a conceptual brand created for my Color Theory course, which focused on developing the visual identity and assets for a business called Second Bloom, specializing in upcycling clothing.
YEAR
2023
ROLE
Brand Designer
Graphic Designer
SERVICES
Branding & Visual Identity
Graphic Design
Type Design
Illustration (for some assets)
About the project
Second Bloom believes in giving discarded clothing a second chance to flourish. This is a fashion label that specializes in upcycled garments that are sustainable, unique, and infused with a soft, feminine charm. Inspired by flowers, the name reflects new beginnings and positivity.
The brand pairs pink and green; pink for softness, femininity, and youth and green for nature, growth, and renewal—qualities the brand strives to embody.
Smooth Scroll
This will hide itself!
This will hide itself!
♡ Second Bloom
OVERVIEW
This project is a conceptual brand created for my Color Theory course, which focused on developing the visual identity and assets for a business called Second Bloom, specializing in upcycling clothing.
YEAR
2023
ROLE
Brand Designer
Graphic Designer
SERVICES
Branding & Visual Identity
Graphic Design
Type Design
Illustration (for some assets)
About the project
Second Bloom believes in giving discarded clothing a second chance to flourish. This is a fashion label that specializes in upcycled garments that are sustainable, unique, and infused with a soft, feminine charm. Inspired by flowers, the name reflects new beginnings and positivity.
The brand pairs pink and green; pink for softness, femininity, and youth and green for nature, growth, and renewal—qualities the brand strives to embody.
Smooth Scroll
This will hide itself!
This will hide itself!